The Colombian singer-songwriter Shakira has officially released the music video for “Dai Dai”, the official song of the 2026 FIFA World Cup. Released on Saturday, 23 May 2026, the four-minute video prominently features high-profile international football stars alongside the artist. Within the initial 12 hours of its publication, the video generated significant digital traction, surpassing 5 million views globally.
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Video Production and Visual Highlights
The music video was filmed on location in Miami and directed by the American filmmaker Hannah Lux Davis. Structurally, the visual presentation contains several distinct set pieces, most notably featuring Shakira positioned atop the iconic Angel of Independence monument located in Mexico City.
The video also includes a sequence filmed in a desert environment, where the artist performs a choreographed dance routine accompanied by a group of African children. The introductory sequence of the film incorporates prominent cameos from elite global footballers, who deliver a unified message to the camera ahead of the tournament’s opening fixtures.
Core Production Details and Historical Context
The song “Dai Dai” marks Shakira’s return to the official FIFA World Cup soundtrack after a twelve-year absence from the global sporting tournament’s primary musical promotions. The track represents her third time performing an official theme song for the competition.
The artist’s historical contributions to the tournament’s discography, along with the performance metrics of the current release, are outlined in the table below:
| Tournament Year | Song Title | Primary Performing Artists | Video Director / Filming Location |
| 2010 | “Waka Waka (This Time for Africa)” | Shakira ft. Freshlyground | Marcus Raboy / Los Angeles |
| 2014 | “La La La (Brazil 2014)” | Shakira ft. Carlinhos Brown | Jaume de Laiguana / Barcelona |
| 2026 | “Dai Dai” | Shakira ft. Burna Boy | Hannah Lux Davis / Miami & Mexico City |
Cultural Collaboration and Player Cameos
To deliver a cross-cultural musical style, the organizers paired Shakira with Nigerian Afrobeats star Burna Boy. The track blends distinct musical traditions, intending to reflect global unity, diversity, and the shared passion of the international football community.
The cinematic opening of the video features prominent sports figures, including Argentina’s Lionel Messi, France’s Kylian Mbappé, and Norway’s Erling Haaland, who appear on the pitch to state: “We are ready.”
Tournament Schedule and Context
The release of the official anthem comes ahead of the 2026 FIFA World Cup, which is scheduled to take place across North America. The international tournament will feature 48 competing national teams, with matches commencing on 11 June 2026 and concluding with the final fixture on 19 July 2026.
The full-length release of “Dai Dai” by Shakira and Burna Boy serves as the official sonic anchor for the tournament, building fan anticipation during the final weeks leading up to the opening match.