Bangladeshi musician, composer, and performer Pritom Hasan has announced that he is stepping back from performing item songs in films, marking another significant shift in his evolving artistic journey. The announcement was made alongside the promotional rollout of his latest track for an upcoming major Eid release, signalling a pause in one of the most commercially visible phases of his career.
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Rise from Viral Hits to Mainstream Cinema
Pritom Hasan first rose to prominence through a series of unconventional, high-energy musical releases that quickly resonated with younger audiences in Bangladesh’s contemporary music scene. Tracks such as Biansab, Girlfriend-er Biya, and particularly Kabab-er Haddhi became viral sensations, establishing him as an experimental and genre-blending artist with a distinctive creative identity.
Following the success of Kabab-er Haddhi in 2020, he initially stepped away from the item-song format, expressing a desire to explore broader and more diverse musical directions. However, this hiatus proved temporary, as he soon re-emerged within the commercial film industry as a sought-after composer and performer.
In the years that followed, Pritom became a regular presence in Bangladeshi cinema soundtracks, particularly in high-energy dance numbers associated with major Eid film releases. His work was frequently linked with blockbuster projects, including those featuring leading actor Shakib Khan. Over four consecutive Eid seasons, his songs became a recurring feature of mainstream commercial cinema, strengthening his profile as a go-to name for mass-appeal music.
Among his most widely recognised film tracks are Lage Ura Dhura, Chand Mama, and Lichur Bagan, each of which achieved strong popularity among general audiences and contributed significantly to his reputation in the industry.
High-Profile Collaboration with Runa Laila
For the upcoming Eid film Prince, Pritom Hasan has composed and performed a new item number titled Jwala Jwala, featuring legendary singer Runa Laila. The collaboration has generated considerable attention due to the rare combination of an iconic veteran vocalist with a contemporary commercial music producer known for modern, rhythm-driven compositions.
Pritom revealed that the project had been in development for several years. He expressed a long-standing ambition to work with Runa Laila in a format that would present her voice in a refreshed and unconventional musical context. The concept behind Jwala Jwala was to merge her timeless vocal identity with a contemporary dance-oriented arrangement, effectively reimagining the traditional item song structure for modern audiences.
The opportunity ultimately materialised around three months ago when the film project aligned with his creative direction, allowing the collaboration to proceed.
It was during the announcement of this song that Pritom also confirmed his decision to step back from performing item songs in films.
Statement on Creative Direction
Explaining his decision, Pritom Hasan stated that he intends to take a temporary break from contributing to film-based dance tracks. He emphasised that this decision should not be interpreted as a permanent departure, leaving open the possibility of returning should a suitable creative opportunity arise in the future.
He further explained that his current focus is shifting towards more emotionally resonant and personally meaningful music. In this context, he referenced earlier compositions such as Shoroter Shesh Theke, More Jak, and Khoka, describing them as works that offer greater artistic fulfilment, even if they do not attract the same level of mainstream commercial attention.
Pritom also expressed gratitude towards both audiences and critics, acknowledging their role in shaping his artistic development over the years. He noted that feedback—whether positive or critical—has contributed significantly to his growth across different phases of his career.
Overview of Musical Contributions
| Category | Notable Works | Context |
|---|---|---|
| Early viral hits | Biansab, Girlfriend-er Biya, Kabab-er Haddhi | Independent digital music scene |
| Film soundtracks | Lage Ura Dhura, Chand Mama, Lichur Bagan | Mainstream Bangladeshi cinema |
| Latest release | Jwala Jwala | Film Prince (Eid release) |
Expanding Creative Horizons Beyond Music
Alongside his musical career, Pritom Hasan has increasingly expanded his presence in acting. He recently appeared in the Eid OTT release Cactus, directed by Shihab Shaheen, in which he portrayed a hacker named Manash. The project also featured actress Mehazabien Chowdhury in a leading role, further highlighting his growing visibility in digital entertainment.
He also has another acting project, the upcoming web film Tumi Ami Shudhu, which is currently awaiting release. These ventures indicate a deliberate broadening of his creative portfolio beyond music into performance-based storytelling.
A Career Defined by Artistic Transitions
Pritom Hasan’s latest announcement reflects a recurring pattern in his career—an ongoing movement between commercial success and more experimental, introspective phases of creativity. While his decision to step away from film item songs marks the conclusion of a highly visible chapter, it simultaneously suggests a renewed focus on more personal artistic expression.
As he transitions once again, his career continues to illustrate the evolution of an artist navigating between popularity and experimentation, balancing mass appeal with individual creative fulfilment within Bangladesh’s fast-changing entertainment industry.