The nominees for Best New Artist at the 68th Annual Grammy Awards have been revealed, sparking excitement and debate ahead of the ceremony. This year’s list includes Olivia Dean, KATSEYE, The Marías, Addison Rae, sombr, Leon Thomas, Alex Warren, and Lola Young—artists spanning various genres and musical styles, from viral TikTok stars to indie sensations and genre-blending R&B crooners.
The Best New Artist category is always a hot topic, as it aims to recognise the fresh voices shaping contemporary music. This year’s nominees represent the diverse landscape of modern pop, from experimental indie acts to those dominating the mainstream. So, who has the edge for this prestigious honour?
KATSEYE, the rising girl group from the powerhouse label HYBE, stands out as one of the most polished and powerful pop acts in recent memory. Their sophomore EP Beautiful Chaos showcases a sleek production style that firmly places them at the top of the pop hierarchy. The group’s growing popularity and tight, well-crafted sound make them a strong contender.
Meanwhile, The Marías—known for their dreamy bilingual pop—have finally broken through from cult favourite to Grammy-worthy artist. Their unique style, blending indie and Latin influences, has earned them critical acclaim and this long-deserved recognition.
However, Leon Thomas, one of R&B’s most skilled vocalists and producers, is also a frontrunner. His seamless blend of commercial appeal and musical depth has earned him a spot among this year’s nominees. With years of experience behind him, Thomas brings both talent and substance to the table, making him a standout in the field.
But perhaps the most intriguing nominee is Addison Rae. After initially gaining fame as a viral TikTok personality, Rae has transformed into a legitimate pop artist with her debut album, Addison. Her sound mixes elements of downtempo and contemporary R&B, and her journey from social media star to mainstream artist reflects how pop music is evolving in the digital age. Rae’s rise is a perfect example of the “new” in new artist, making her a fascinating contender.
Ultimately, while the competition is fierce, the Grammy voters face the challenge of choosing not just the most popular artist, but the one truly pushing the boundaries of pop music.
The 68th Annual Grammy Awards will take place on February 1, 2026.