The 2026 edition of the SXSW (South by Southwest) Music Festival is poised to deliver an unforgettable celebration for music lovers across the globe. Marking its 40th anniversary, the iconic festival will take over the city of Austin, Texas, from 12 to 18 March 2026, transforming its legendary venues into hubs of sound, discovery and cultural exchange. Over the course of seven vibrant nights, audiences will be treated to an eclectic mix of live performances, industry conversations and creative encounters that underline SXSW’s enduring reputation as one of the world’s most influential music gatherings.
A defining highlight of this anniversary year is the inclusion of more than 300 new showcase artists, representing a vast spectrum of musical genres and global influences. From electronic and hip-hop to folk, Latin and experimental pop, the 2026 line-up reflects both the evolution of contemporary music and SXSW’s longstanding commitment to emerging talent. These artists are not merely performers, but storytellers and innovators, many of whom are poised to shape the sound of the coming decade.
Selected Showcase Artists at SXSW 2026
| Artist Name | Genre | Key Characteristics / Highlights |
|---|---|---|
| Deloyd Elze | Electronic / Folk | Renowned for a distinctive “digital twang” that blends traditional American songwriting with electronic textures |
| DJ AG | Global Pop / Electronic | A modern voice in global pop, fusing contemporary electronic rhythms |
| Hannah Cohen | Folk | Celebrated for her nature-inspired songwriting and warm, soothing vocals |
| Javiera Electra & Electra Hernández | Art-Pop / Experimental Folk | Known for theatrical performances and inventive genre fusion |
| MARCO PLUS | Hip-Hop | Delivers powerful Atlanta-style hip-hop with sharp lyricism |
| Oscar Ortiz | Latin / Cumbia | Merges cumbia norteña, corridos and Latin pop influences |
| TTSSFU | Dreamy Guitar / Vocal | Offers ethereal soundscapes with captivating vocals |
| Sassy 009 | Electronic / Alt-Pop | Creates euphoric yet unconventional pop experiences |
| Gogol Bordello | Punk / Folk | Legendary band led by Eugene Hütz, famed for high-energy gypsy punk |
In addition to these newly announced names, previously revealed artists such as Lola Young, BigXThaPlug and Fuerza Regina will appear as part of the Rolling Stone Future of Music showcase, further elevating the festival’s profile.
Beyond the stages, SXSW 2026 will also shine through its music conference programming, offering insightful sessions that address the realities of today’s music industry. Topics range from equity-driven brand campaigns and artist-focused digital marketing strategies, to in-depth discussions on building sustainable careers within Africa’s rapidly expanding music markets.
The festival’s showcase presenters—including Anniversary Group, Big Loud, Fire Records and M for Montreal—add further prestige, ensuring a carefully curated and globally relevant programme.
With badges and wristbands available online, SXSW 2026 stands as more than a festival; it is a historic milestone that unites discovery, diversity and innovation. For music enthusiasts and industry professionals alike, this 40th-anniversary celebration promises to be a defining moment in the global cultural calendar.