K-pop sensation Blackpink has set a new benchmark in the music industry with their latest EP, “Deadline”, sparking a storm of discussion across social media platforms. Within just the first week of its release, the EP has sold over 1.74 million copies, establishing a record for the group’s first-week sales.
First-Week Sales and Comparison
According to YG Entertainment, the agency representing Blackpink, the EP achieved remarkable sales of more than 1.4 million copies on its release day alone. Data from Hanteo Chart, a leading chart-tracking organisation, confirms that “Deadline” now holds the highest first-week sales among all K-pop girl group releases. It surpasses the group’s previous EP, “Born Pink”, by approximately 230,000 copies.
| Rank | EP Title | First-Week Sales | Difference from Previous EP |
|---|---|---|---|
| 1 | Deadline | 1,740,000+ | +230,000 |
| 2 | Born Pink | 1,510,000 | – |
YG Entertainment noted that global demand has exceeded expectations, prompting additional production to meet fan demand worldwide.
Global Chart Performance
“Deadline” has also achieved international success, topping the iTunes Top Albums chart in 38 regions. The lead single, “Go”, became the most-watched video worldwide on YouTube within 24 hours, trending at the top of the platform’s charts.
Renowned publications have lauded the group’s return. Rolling Stone commented, “Blackpink has returned at the peak of their powers.” Billboard wrote, “‘Go’ is the standout track of the EP, showcasing the group’s true identity and artistry.”
Deadline World Tour
The EP’s title is inspired by Blackpink’s “Deadline” World Tour, announced in July 2025. As of January this year, the tour has visited 16 cities, delivering 33 sold-out shows to enthusiastic audiences. Notably, the group performed at London’s Wembley Stadium and other major arenas worldwide, cementing their position as global pop icons.
The remarkable sales figures and overwhelming reception of both the EP and world tour demonstrate that Blackpink continues to dominate not only the K-pop scene but also the global music industry. Their strategic blend of digital engagement, high-energy performances, and chart-topping music has solidified their status as one of the most influential girl groups in history.
The combination of record-breaking sales, global chart dominance, and a successful world tour underscores that Blackpink is not merely a K-pop phenomenon but a global cultural force.