The prominent South Asian vocalist, lyricist, and composer Anupam Roy is scheduled to travel to Dhaka for a live musical performance. The concert is set to take place on 26 June at the United Convention Centre in the capital. Operating under the name ‘The Anupam Roy Band’, the musical ensemble aims to deliver a notable and historic evening for local music enthusiasts.
Ceylon, a prominent Bangladeshi tea brand, is serving as the primary sponsor for this upcoming cultural event. The commercial entity has an established history of supporting music, cultural heritage, and creative initiatives across Bangladesh. This sponsorship aligns with the brand’s long-term strategy of investing in the regional arts and entertainment sector.
Ceylon’s Historical Cultural Sponsorships
The brand has systematically collaborated with various high-profile cultural and musical events over recent years. In 2025, Ceylon served as the official ‘Tea Partner’ for a joint live concert featuring the internationally acclaimed Pakistani rock band Jal and the pioneering Bangladeshi heavy metal band Warfaze.
Furthermore, in March 2026, the company acted as the chief patron for a three-day ‘Rickshaw Festival’. Beyond musical events, the brand has consistently extended its corporate financial support to various other creative initiatives, including the Dhaka Fashion Festival, contributing to the diversification of the local creative industry.
The Role of Ceylon Music Lounge
In tandem with live event sponsorships, the company manages the ‘Ceylon Music Lounge’, a dedicated digital and cultural platform. The primary objective of this initiative is to revive classic compositions from past eras of Bengali music and reintroduce these timeless songs to younger generations using contemporary production standards. Over its period of operation, the platform has gained significant popularity among audiences with a preference for refined musical arrangements.
The upcoming Anupam Roy concert is structured as a continuation of these ongoing cultural preservation efforts. Event organisers have stated that given the artist’s substantial regional popularity, they anticipate a high volume of public attendance, turning the event into a major cultural gathering for music lovers in the capital.
Concert Specifications and Sponsor Timeline
Table 1: Event Details
| Event Element | Verified Information |
| Lead Artiste | Anupam Roy (Vocalist, Lyricist, and Composer) |
| Performing Ensemble | The Anupam Roy Band |
| Event Date | 26 June 2026 |
| Venue Location | United Convention Centre, Dhaka, Bangladesh |
| Primary Corporate Sponsor | Ceylon (Tea Brand) |
Table 2: Ceylon Corporate Sponsorship History
| Year / Period | Supported Event / Initiative | Nature of Corporate Involvement |
| 2025 | Jal and Warfaze Joint Live Concert | Official Tea Partner |
| March 2026 | Three-day Rickshaw Festival | Chief Patron / Principal Sponsor |
| Ongoing | Dhaka Fashion Festival & Cultural Events | Corporate Contributor and Sponsor |
| Long-term | Ceylon Music Lounge | Digital Platform for Archiving and Reviving Classic Songs |
