Mumbai (Maharashtra) [India], 12 March (ANI): Renowned Indian singer, composer, and pianist Adnan Sami has announced a new collaboration with Zee Music Company focusing on non-film music. The label confirmed the partnership on Thursday, emphasising its commitment to nurturing fresh talent and promoting the rich diversity of Indian music.
Padma Shri awardee Adnan Sami has been a leading figure in Indian music for over three decades. His chart-topping hits such as Lift Karade, Kabhi To Nazar Milao, Tera Chehra, and Bheegi Bheegi Raaton Mein have left a lasting impression on audiences across generations. Internationally, he has also achieved remarkable success, including historic back-to-back concerts at London’s Wembley Arena, making him the first Asian artist to perform there consecutively to sold-out crowds.
Speaking about the collaboration, Sami said:
“Music has always been a medium of transformation and connection for me. I am thrilled to begin this new chapter with Zee Music. It gives me the freedom to explore new musical forms while remaining true to the essence of melody.”
On the same day, the label welcomed contemporary pop artist and producer QARAN to its roster. Sujal Parekh, Chief Business Officer at Zee Music Company, commented:
“It is a matter of pride to welcome an extraordinary talent like Adnan Sami. His influence spans generations. At the same time, partnering with modern artist QARAN demonstrates our dedication to taking Indian music to a global audience and fostering emerging talent.”
QARAN, regarded as a pioneer of India’s modern urban pop scene, has made waves with hits like Haaye Oye and the breakout track Tareefan. He remarked:
“Indian pop has reached a stage where it is globally acceptable without losing its essence. I am excited to push this sound forward and introduce Indian music to international audiences.”
Both artists are currently developing new music. Adnan Sami is co-managed by Exceed Entertainment and Big Bad Wolf, while QARAN is represented by Big Bad Wolf. Through this expansion of non-film music, Zee Music Company aims to provide a platform for creative freedom, experimentation, and innovation.
Artist Overview
| Artist | Role | Popular Songs | International Achievements |
|---|---|---|---|
| Adnan Sami | Singer, Composer, Pianist | Lift Karade, Tera Chehra | Back-to-back sold-out concerts at Wembley Arena |
| QARAN | Pop Artist, Producer | Haaye Oye, Tareefan | Global promotion of Indian pop music |
This initiative is poised to open new horizons in non-film music, enrich the diversity of Indian music, and provide talented artists with opportunities to reach international stages. Fans can look forward to experiencing innovative musical styles while connecting with global music trends.