A landmark moment has arrived in the Asian music industry with the appointment of Filipino music executive Rozlin Pineda as the new President of Sony Music Publishing Asia. She will succeed long-serving President Carol Ng, who is set to retire in March 2026, marking the end of an influential era.
Pineda, formerly General Manager of Sony Music Philippines, will now oversee all creative and commercial operations across Asia. In her new role, she is expected to focus on expanding global support for Asian artists and fostering international collaborations. Following her appointment, she will be based in Hong Kong to spearhead regional initiatives.
Her extensive experience in the music business includes a prior tenure as Vice President of Artist Relations and Business Development for Sony’s Asian operations. Speaking on her new appointment, Pineda said:
“I am deeply honoured to lead Sony Music Publishing Asia at such an exciting time for our industry and region. I look forward to working with our talented team and collaborating with Guy Henderson and John Platter to empower Asian songwriters. By prioritising creativity and innovation, we aim to create a vibrant environment where the voices of our creators are heard and celebrated.”
Guy Henderson, President of Sony Music Publishing International, added:
“Roz brings fresh vision to SMP in Asia. With over two decades of experience and deep expertise in artist development, she will expand our business reach and play a pivotal role in amplifying Asian artists’ global impact.”
Among Filipino music fans, Pineda is affectionately known as “Mama Sony.” She revitalised the Sony Music Philippines brand and was instrumental in signing prominent acts such as SB19, Ben&Ben, and IV of Spades. In addition, she has collaborated with international artists including John Mayer, One Direction, Alicia Keys, Ricky Martin, Leehom Wang, Jessie, F4, and Sekai no Owari.
Rozlin Pineda: Key Roles and Achievements
| Role | Summary of Responsibilities |
|---|---|
| GM, Sony Music Philippines | Oversaw branch operations and brand revitalisation |
| VP, Artist Relations & Business Development | Developed relationships with Asian artists and expanded business networks |
| President, Sony Music Publishing Asia | Oversees creative and commercial operations across Asia; expands global support |
| International Collaborations | Worked with John Mayer, One Direction, Alicia Keys, Ricky Martin, Leehom Wang, Jessie, F4, Sekai no Owari |
Pineda’s appointment is widely regarded not only as a milestone for Sony Music but also for the entire Asian music industry. Her leadership is expected to strengthen artist development, creativity, and innovation across the region, laying the foundation for future initiatives and international growth.
This transition marks the beginning of a new chapter in Asian music, one in which talented artists are poised to gain greater global visibility and recognition under Pineda’s experienced guidance.