Dhaka, 25 January: Maiclo, a recognised name in Bangladesh’s fashion market for modern and comfortable attire, has officially appointed popular singer Habib Wahid as its new brand ambassador. The announcement was made at a press conference held on Sunday at a five-star hotel in the capital, attended by senior officials of the brand and representatives from the media.
Habib Wahid, who was present as the chief guest, shared his excitement about the collaboration:
“When Maiclo approached me to become their brand ambassador, I immediately felt that it perfectly aligns with my personality and style. Maiclo’s casual and comfortable clothing resonates seamlessly with my everyday fashion choices. I hope my fans will enjoy this partnership as much as I do.”
A.H.M. Ariful Kabir, Director of Maiclo Bangladesh Limited, emphasised the strategic vision behind the appointment:
“Maiclo has always prioritised quality, comfort, and contemporary fashion. Habib Wahid’s creativity, personality, and strong connection with the younger generation align perfectly with our brand philosophy. This year, we are set to launch new designs and functional products. Customer satisfaction remains our highest priority, and we will continue to uphold this commitment.”
Yasir Sabab, Head of Marketing, added:
“Habib Wahid is celebrated for his uniqueness and effortless style, which reflects the core values of Maiclo. This partnership marks an exciting new chapter for us and promises to bring fresh energy and creativity to the brand.”
The press conference also highlighted that the collaboration with Habib Wahid is expected to infuse Maiclo with renewed dynamism, creativity, and a modern lifestyle appeal. The brand aims to further establish itself as a provider of comfortable, easy-to-wear clothing suitable for daily use, while strengthening its connection with the youth demographic.
Key Details of Maiclo–Habib Wahid Partnership
| Subject | Details |
|---|---|
| Brand | Maiclo |
| New Ambassador | Habib Wahid |
| Primary Focus | Promotion of casual and comfortable clothing |
| Partnership Objective | Infusing creativity, freshness, and modern lifestyle appeal |
| Director’s Comment | Fully aligned with the brand’s vision |
| Market Initiatives | Launch of new designs and functional products in 2026 |
Through this collaboration, Maiclo intends to meet the evolving fashion demands of the younger generation while reinforcing its position as a modern lifestyle brand. The partnership with Habib Wahid is anticipated to open new horizons for the company, signalling an exciting era of innovation and style in Bangladesh’s fashion landscape.