Badshah, one of the most celebrated names in Punjabi rap, is recognised not merely for dominating music charts but also for his flamboyant personality, luxurious lifestyle, and unconventional passions. From party anthems to chart-topping collaborations—“Car Gayi Chull”, “Garmi”, “Proper Patola”, and “Naina”—his career has been nothing short of a thrilling journey. Yet behind the glitz and glamour lies a deeply personal side of Badshah, one that at times made him consider stepping away from music entirely. In a recent interview, he revealed that there was a period when he seriously contemplated leaving the limelight and starting afresh in a different country.
In conversation with Curly Tales, Badshah spoke passionately about his love for rare and luxurious collections. While his fashion choices and high-end cars often make headlines, his devotion to horology—the art of watchmaking—is particularly profound. “A watch is not just an ornament; it is a symbol of precision and patience,” he explained. “The exacting craft, perfect alignment, and dedication of the artisans fascinate me the most.”
His interest runs so deep that he once contemplated relocating to Switzerland, the global hub of watchmaking, to learn the craft firsthand. For Badshah, the traditional watchmakers who dedicate years to producing just a handful of mechanical timepieces exemplify true commitment and meticulous artistry.
Luxury, of course, remains an integral part of his public persona. In 2025, he made headlines by purchasing a Rolls-Royce Cullinan valued at approximately ₹12.45 crore. He also became the first Indian artist to collaborate with Maybach on a limited-edition eyewear line. Recently, he drew attention wearing a rare ‘Pink Barbie’ Rolex, valued at around ₹9 crore—one of only ten in existence worldwide.
The table below highlights some of Badshah’s most notable watches and their key features:
| Watch Name | Approx. Price (₹ crore) | Features & Notes |
|---|---|---|
| Greubel Forsey (Handmade) | 3.6 | 500–700 components; 8 months to complete |
| ‘Pink Barbie’ Rolex | 9 | One of 10 in the world; owned by Lionel Messi as well |
| Other 8–10 watches | 2–5 | Rare, intricate craftsmanship |
Badshah’s devotion to watch collecting underscores that his life is not solely defined by music. Each timepiece reflects his personality, style, and reverence for flawless craftsmanship, proving that artistry and luxury are as much a part of him as his chart-topping hits. In essence, Badshah is not just a musician but a connoisseur of excellence, blending the worlds of sound, style, and intricate artistry into a singularly fascinating persona.