Global Music Platforms Reveal 2025 Year in Review

As 2025 draws to a close, major music and video platforms have unveiled their year-end highlights, showcasing global listening habits, viral trends, and the expanding role of audiovisual content. From Spotify Wrapped to TikTok’s viral hits, 2025 has underscored how technology continues to shape music discovery and fan engagement worldwide.

Spotify Wrapped 2025 Breaks Engagement Records
Spotify Wrapped 2025 launched with unprecedented engagement, offering users personalised listening summaries, shareable stats, and insights into their favourite tracks and artists. Social media buzz surged as millions shared their year in music, cementing Wrapped’s status as a cultural moment celebrating both discovery and fandom. In addition, Spotify introduced Prompted Playlists, a beta feature for Premium users in New Zealand, allowing listeners to generate fully customised playlists via AI-powered prompts.

YouTube and Google Spotlight Music Moments
YouTube unveiled its first Wrapped-style year-in-review, detailing personalised viewing stats and top music moments. The platform highlighted creators, viral Shorts, and soundtracks that defined the year, with MrBeast remaining the top US creator and K-pop tracks dominating global trends. Meanwhile, Google released its most-searched musical moments, focusing on lyrics and “hum to search” queries, offering a snapshot of global fan interests.

TikTok Drives Global Music Trends
TikTok continued to shape chart success, with eight of 2025’s ten Billboard No.1 tracks gaining momentum on the platform. From breakout star KATSEYE, named Global Artist of the Year, to the resurgence of older hits, TikTok proved a key driver of music discovery and viral influence.

Algorithm Transparency and Personalisation
Instagram rolled out its Your Algorithm tool in the US, allowing users to see and adjust the factors that influence their Reels recommendations. This step marks a growing trend toward transparency and personalised experiences across social media.

Expansion of Video Music Content
Spotify launched its music video feature in the US and Canada, enabling seamless switching between audio and video formats. Netflix has also partnered with iHeartMedia to bring over 15 video podcasts, including The Breakfast Club and My Favourite Murder, to its platform in the US, reflecting the rapid rise of video podcasting.

Key 2025 Highlights Across Platforms

From AI-powered playlists to viral social trends and expanding video content, 2025 has demonstrated the music industry’s continued evolution. Fans now enjoy more control, greater personalisation, and more ways to celebrate and share their musical journeys.